SEO Services

Search Engine Optimisation (SEO) is a fundamental service your website requires if you want it to be found by potential customers looking for the products or services you offer online.

SEO is often misunderstood because it’s a multifaceted discipline that achieves long-term results, not instantaneous ones. The most common way to measure SEO results is how your website ranks on Search Engine Results Pages (SERP). The goal is to get your website ranking at the top of organic search results for your chosen keyword. Why the top? That’s because 91% of users don’t bother looking past page one.

A great metaphor for understanding what SEO does and its importance to your website is the car and its fuel. You’ve got a stunning, new website with the latest tech, images, videos, and graphics. Good for you. That’s your new Ferrari rolling out of the dealership. However, what good is your luxury car if you can’t drive it anywhere?

Your website needs fuel to go places. And that website fuel is SEO. SEO makes your site climb the SERP rankings, and therefore be seen by real people. SEO is necessary for any online business that wants to generate leads and make money. We cannot overstate SEO’s intrinsic value.

SEO can be categorised into three main areas:

All three types of SEO serve the purpose of making your website a credible authority and location where search engine users can find the answers to their queries. This works by optimising your site to feature the keywords for which you want it to be found.

First and foremost, your website requires content – SEO content. SEO content is crafted with search engine algorithms in mind. Google crawls and indexes sites, displaying pages at the top of its organic search results that it determines have the greatest value to the user’s given search.

It’s our job to create SEO content that holds value to your target audience and align that value for what Google defines as value. The maxim “content is king” remains true, for without SEO content, your site will never rank organically.

Creating pages and publishing blogs – those are the main mediums to populate your site with valuable SEO content. There is a skill and method to writing SEO content that works and boosts your website’s SERP ranking.

The rise of AI and services like Chat GPT and Google’s Bard has led to many digital marketing agencies relying on AI to generate SEO content, taking shortcuts and liberties. While AI has its uses and can be helpful in planning, we believe strongly in having a team of talented human copywriters that truly comprehend your business, brand, and style.

Nothing beats original, unique, engaging, and educational SEO content – all qualities that search engine algorithms prize. While your website does require a certain quantity of SEO content, our mission is to deliver quality SEO content that makes your business stand out to users and gets you to page one, position one.

We don’t believe in spamming our clients’ sites with AI-generated content, because it simply does not work in the long term. And SEO is all about adding long-term value to your website. Moreover, we do not copy and paste content, which many agencies are guilty of doing. It’s unethical, ineffective, a waste of time, and, above all, wrong. It serves no value and if you catch your digital marketing agency doing it, you’re best off ditching them.

The architecture and structure of your website is crucial to how it performs – it’s on a par with content. That’s because a well-organised site with a thought-out page hierarchy ensures Google and other search engines will understand which pages to prioritise, and therefore which pages to show for the relevant searches.

For example, you could have the most incredibly written SEO content on a page, but if that page is not linked properly, Google will not likely show it.

Technical SEO is about internal linking, mapping out your website, checking meta descriptions, titles, and alt tags are correct. It may not be as fun or sexy as content writing, but it is as equally important, for both SEO content and technical SEO go hand-in-hand. They are the main ingredients in your website fuel.

A poorly structured site that lacks any technical SEO input will never perform that well, so it’s vital your website is regularly maintained and checked with a technical SEO service.

We can do more than work just on your website to improve its SERP rankings. We build links to your site on other online platforms that enhance your site’s domain authority.

The more external sites that point to your website means search engine algorithms will place a higher value on your site. This is called link building, and it’s the most common strategy of off-site SEO. An example would be creating a YouTube channel for your business that links back to your site, increasing its domain authority and visibility. The best link building is done by getting your site linked to other reputable sites that already have a very strong domain authority, or in other words, sites that are highly trusted by Google and users, such as the BBC.

Organic by name, organic by nature – we are massively invested in enhancing our client’s organic performance.

Publishing regular content on your website, that is original, unique, engaging, and educational, is a surefire way to see your site soar to the top of the SERP rankings.

It’s not an instantaneous process, but one that represents a great return of investment over the long term. Generally speaking, you’ll only pay one party for SEO – there should be no hidden fees or ad budget. And once you start ranking on page one of Google, you should start expecting a much higher volume of organic traffic to your site, which in turn should lead to more leads or conversions.

This is entirely dependent on the sector of your business. However, after three to four months (the standard timeframe SEO starts to achieve results), your organic cost per lead or conversion should be significantly lower than any paid campaigns like social ads or Pay Per Click (PPC) ad campaigns.

Here at Big Organic Train, we know one size does not fit all. That’s why we offer customised SEO service packages to our clients, allowing you to choose the right deal for your business. We are very flexible in how we work, and love to consult with you to understand your needs and priorities.

We see ourselves as an extension of your business, and only work with your best interests at heart.

If your website needs help getting traffic and visibility, and you’re willing to invest for the long term, then high quality SEO services are exactly what your business needs.